{"id":13108,"date":"2025-05-23T08:36:12","date_gmt":"2025-05-23T06:36:12","guid":{"rendered":"https:\/\/secma.dk\/presssecma-restructures-leadership-and-appoints-henrik-ruby-as-ceo-launching-a-new-strategic-direction-for-future-growth\/"},"modified":"2025-11-28T09:26:43","modified_gmt":"2025-11-28T08:26:43","slug":"presssecma-restructures-leadership-and-appoints-henrik-ruby-as-ceo-launching-a-new-strategic-direction-for-future-growth","status":"publish","type":"post","link":"https:\/\/secma.dk\/sv\/presssecma-restructures-leadership-and-appoints-henrik-ruby-as-ceo-launching-a-new-strategic-direction-for-future-growth\/","title":{"rendered":"PRESS<br>Secma restructures leadership and appoints Henrik Ruby as CEO, Launching a new strategic direction for future growth"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13108\" class=\"elementor elementor-13108\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fe6353b e-flex e-con-boxed e-con e-parent\" data-id=\"5fe6353b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25bcbc76 elementor-widget elementor-widget-text-editor\" data-id=\"25bcbc76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Secma announces a leadership transition and a renewed strategic direction as part of Secma\u00b4s continued growth journey. Current Partner and Sales Director, Henrik Ruby, has been appointed as the company\u2019s new Chief Executive Officer, while outgoing CEO Jesper Lolk-Nielsen will transition into a newly created role as Executive Chairman of the Board.<\/p><p>Secma enters an exciting new phase with a sharpened focus on growth, innovation, and organizational alignment. Secma today unveils a refreshed strategic direction and leadership structure designed to strengthen its position as a market leader in medical technology.<\/p><p>Over the past six months, Henrik Ruby and Jesper Lolk-Nielsen have jointly developed a forward-looking strategy to drive sustained growth across Secma\u2019s core markets. Building on nearly two decades of industry leadership, Secma is now ready to take the next step in its evolution.<\/p><p><em>\u201cTo stay ahead, we must continue to evolve at the same pace as the markets we serve,\u201d and \u201cBy staying closely aligned with our customers and converting market trends into competitive advantages, we will maintain our position as the preferred supplier in the categories we helped pioneer.\u201d<\/em>\u00a0says Henrik Ruby.<\/p><p>The future strategy is anchored in the\u00a0<strong>Analyse \u2013 Plan \u2013 Execute<\/strong>\u00a0methodology, emphasizing strong cross-functional collaboration between sales, marketing, service, and back-office teams. This integrated approach is designed to ensure consistency, agility, and impact across all markets.<\/p><p>As part of this strategic transformation, the following leadership changes has taken effect as of\u00a0May 1, 2025:<\/p><ul><li><strong>Henrik Ruby<\/strong>\u00a0is appointed\u00a0Chief Executive Officer\u00a0of Secma<\/li><li><strong>Jesper Lolk-Nielsen<\/strong>\u00a0will transition into a new role as\u00a0Executive Chairman of the Board<\/li><li><strong>Karolina Mineur Hughes<\/strong>\u00a0will take on the role of\u00a0Sales Director for Sweden, Norway, and the Netherlands<\/li><li><strong>Anders Lundgren<\/strong>\u00a0steps into the newly created role of\u00a0Business Development Manager<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Secma announces a leadership transition and a renewed strategic direction as part of Secma\u00b4s continued growth journey. Current Partner and Sales Director, Henrik Ruby, has been appointed as the company\u2019s new Chief Executive Officer, while outgoing CEO Jesper Lolk-Nielsen will transition into a newly created role as Executive Chairman of the Board. Secma enters an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[151],"tags":[],"class_list":["post-13108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-okategoriserad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRESSSecma restructures leadership and appoints Henrik Ruby as CEO, Launching a new strategic direction for future growth | Secma<\/title>\n<meta name=\"description\" content=\"Secma announces a leadership transition and a renewed strategic direction as part of Secma\u00b4s continued growth journey. 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